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VH Submits Proposal To Manage Hotels

Value Hospitality Submits Proposal To Manage Hotels
Sunday, June 19, 2005

By: Ayu Musa Kamal

VALUE Hospitality Group, a privately-held company, has submitted a proposal to manage three hotels owned by public-listed company (PLC), said its group general manager, Dennis Tan.

"The proposal was submitted in April, while the presentation was done in May," said Tan in an interview with Mail Money.

He, however, didn't want to name the PLC.

According to Tan, as many as eight companies had submitted their bids to the PLC in an invited tender exercise.

Value Hospitality was included in the list because of its good track record in managing hotels for third parties.

Tan also didn't want to reveal the details of Value Hospitality's bid but he did say the company would normally charge between RM10,000 and RM25,000 a month to manage a modest hotel with about 100 to 200 rooms.

"For hotels with more than 200 rooms, the charges start at about RM25,000 and go up to as much as RM50,000 a month," said Tan.

Outsourcing the operations and management of hotels in Malaysia is becoming more popular, especially since room rates and occupancy levels of Malaysian hotels, starting with luxury category may stagnate over the next five years as another 10,000 rooms are added to the current 140,000.

The oversupply is most visible in Kuala Lumpur, which has 36,000 hotel rooms, accounting for slightly more than a quarter of Malaysia's hotel rooms. Hotel occupancy in Malaysia since 1986 has been around 60 per cent and 65 per cent.

On Value Hospitality's chances of winning the contract, Tan said the company is hoping that its good track record should put it in good stead, because apart from managing hotels, it also has experience in hotel design and investment.

"But I must add that things are still in the preliminary stage and ots too early to seriously talk about of our chances of winning the job," said Tan.

Value Hospitality currently manages seven hotels throughout Malaysia, namely the Beverly Hotel in Kota Kinabalu, Parkcity Everly Hotel chain in Bintulu and Miri, Prescott Hotel chain in Bongawan and Klang, Prescott Inn in Kuala Lumpur, Prescott Metro Inn in Kajang and the Borneo Golf and Country Club.

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